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Plan Your Aisle LLC

Privacy Policy

Effective date: June 3, 2026

Plan Your Aisle LLC ("Aisle," "we," "us," or "our") operates the Aisle mobile application (the "App"), a wedding planning tool for engaged couples. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using the App, you agree to this Policy.

Information we collect

Account information. When you create an account, we collect your email address. If you sign in using Apple or Google, we receive a unique identifier and the email address associated with that sign-in. Before you register, we may create an anonymous account on your device so your progress is saved as you use the App.

Wedding profile information. As you use the App, you provide details about your wedding, which may include your and your partner's names, your wedding date, location, estimated budget, guest count, venue type, style and aesthetic preferences, cultural or religious traditions, vendor details, checklist items, and payment amounts and dates that you choose to track. You decide what to enter.

Content you submit to our AI features. When you use features like Ask Aisle, vendor search, or email drafting, the questions and details you submit are processed to generate a response. See "How our AI features work" below.

Usage and analytics information. We collect information about how you interact with the App, such as features used and actions taken, to understand usage and improve the product.

Diagnostic information. We collect crash reports and basic technical information about your device when the App encounters an error, so we can fix problems.

We do not collect your precise location, and we do not use advertising trackers or sell your information.

How we use your information

We use the information we collect to:

  • Provide and personalize the App, including your checklist, recommendations, and planning guidance
  • Operate features you request, such as AI answers and vendor suggestions
  • Communicate with you about your account
  • Understand usage, fix bugs, and improve the App
  • Protect against fraud, abuse, and security risks
  • Comply with legal obligations

How our AI features work

Some features use artificial intelligence to generate responses, such as answering planning questions, drafting vendor emails, and suggesting vendors. When you use these features, the relevant information you provide is sent to our AI provider, Anthropic, to generate a response, which is returned to you in the App.

We do not use your personal information or content to train AI models. Under our commercial agreement, our AI provider does not use your inputs to train its models.

How we share your information

We do not sell your personal information, and we do not share it with advertisers or data brokers. We share information only in these limited cases:

  • Service providers. We use trusted companies to run the App on our behalf, including Google Firebase (account sign-in, database, and crash reporting), Google BigQuery (analytics), and Anthropic (AI features). These providers process information only to provide services to us.
  • Payments. If you make a purchase, payment is handled by a third-party payment processor. We do not receive or store your full payment card details.
  • Legal reasons. We may disclose information if required by law, or to protect the rights, safety, or property of our users, the public, or Plan Your Aisle LLC.
  • Business transfers. If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Data retention and deletion

We keep your information for as long as your account is active. You can delete your account at any time from within the App, which removes your profile and associated planning data from our active systems. Some information may remain in routine backups for a limited period, or in aggregated or de-identified form that does not identify you.

Security

We use reasonable technical and organizational measures to protect your information, including access controls that limit your data to your own account. No method of storage or transmission is completely secure, so we cannot guarantee absolute security.

Your choices and rights

Depending on where you live, you may have rights to access, correct, or delete the personal information we hold about you, or to object to or limit certain processing. You can exercise many of these directly in the App by editing your profile or deleting your account. For other requests, contact us at hello@planyouraisle.com and we will respond as required by applicable law. We will not discriminate against you for exercising these rights.

Children's privacy

The App is intended for adults planning a wedding and is not directed to children under 18. We do not knowingly collect personal information from children under 18. If you believe a child has provided us information, contact us and we will delete it.

Changes to this Policy

We may update this Policy from time to time. If we make material changes, we will update the effective date above and, where appropriate, notify you in the App. Your continued use of the App after changes take effect means you accept the updated Policy.

Contact us

Plan Your Aisle LLC
Email: hello@planyouraisle.com

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